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Thursday, December 16, 2010

Microsoft Unveils Upgrade to Bing Search Engine

Microsoft showed off a host of visual and search enhancements to its search engine Bing Wednesday, in hopes that better packaging will help it eat away at Google's online dominance.

Wednesday's announcements includes a new mobile app for Android and the iPhone, that brings some of the design feel of Windows Phone 7 to their competitors' devices, along with some nifty maps, real time bus directions, and an easy way to make beautiful panoramas.

Microsoft also redesigned its browser-based image search and maps and traditional search also got a slight makeover, with visual changes being made to how results are returned for musical artists, destinations and movies, among other types of search.

Perhaps most importantly, Bing now has a partnership with Facebook, and one out of five Bing users are candidates for "instant personalization," since they are logged into Facebook and haven't chosen to opt-out.

Bing now has 11.8% of the U.S. search market, a 48% hump growth since Bing replaced Live search in the summer of 2009.

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