You might have noticed that when you go to watch a YouTube video that there are comments underneath and many of them are either irrelevant to the video’s content or just negative comments that are posted for no other reason but to be negative.
Google is now changing the way YouTube comments are shown to make them a better and more relevant experience for the viewers of that video. This will also cut down on trolling and spam like comments that don’t have anything to do with the video.
Comments will change from having the newest comment on top to the most relevant comments being at the top of the list. And people that you know that post comments will get top billing on your video’s page. If you post a comment on your own video it will also get more attention than other viewers. YouTube will also be using Google+ to personalize what different people see based on their friends and which other posters they interact with the most.
And if you don’t have the time to weed out the comments you don’t want shown on your videos page then you can use their new tools to filter out unwanted commenters or certain keywords that you choose. You can also have the option to hold these comments for review in case you decide later on that you want to post them.