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Friday, November 14, 2008

Microsoft Launches First U.S. Store

Microsoft has opened its first online store in the U.S., selling all of its products at a one-stop-shop. Customers will be able to buy and download products via Electronic Software Distribution (ESD) and can also get direct shipments. With the launch, U.S. customers can buy first party software and hardware directly from the company via an online catalog.

Buying via ESD gives customers the advantage of having perpetual storage of their product keys. Product keys are stored in a Microsoft Store Account alongside a purchase history so they can be used to re-install software at any time. Microsoft Stores are already available in the U.K., Germany and Korea. Launches in Japan, France, Spain and the Netherlands are expected in the near future.

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