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Monday, December 03, 2007

Facebook Admits Ad Service Tracks Logged Off Users

Facebook has confirmed findings of a CA security researcher that the social-networking site's Beacon ad service is more intrusive and stealthy than previously acknowledged.

Facebook's controversial Beacon ad system tracks users' off-Facebook activities even if those users are logged off from the site.

Beacon is a major part of the Facebook Ads platform that Facebook introduced with much fanfare several weeks ago. Beacon tracks certain activities of Facebook users on more than 40 participating Web sites.

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