Wikia, created by Wikipedia Founder, Jimmy Wales, along with financial backing from Amazon is planning to launch a search engine that will leverage the user driven model deployed by Wikipedia.
The search engine will be called Wikiasari deriving its name from Wiki which is Hawaiian for quick plus asari which is Japanese for rummaging search. Wikiasari in intended to compete with the likes of Google and Yahoo. The search engine will also be advertising like Google and Yahoo.
Wikiasari will add human editorial input rather than simply render search results based on popularity and other such algorithms and will be designed to apply the "wisdom of the crowd" to judging a Web page's value.
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