Google's Chrome Web browser could break the 20% market share by 2012 if it keeps up its current rate of growth. Chrome browser reached 16.2% in September which is up from its 15.5% share in August. Since January, Chrome's browser market share has climbed roughly one percentage point per month. Safari is also on the rise with a 5% increase while Internet Explorer and Firefox have lost some market share. IE fell to 54.4% from 55.3% and Firefox dropped to 22.5% from 23.6%.
Google's market share increase may have come from its advertising Chrome on TV. The ads started airing in May, and the two following months saw Chrome's largest market share increases of the year. Researcher StatCounter estimates Chrome at a 23.6% share and says Chrome will overtake Firefox as the second most popular Web browser by December.