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Wednesday, July 22, 2009

Microsoft To Kill Soapbox, Its YouTube Competitor

Microsoft has announced plans to shut down Soapbox, its online-video competitor to YouTube, by the end of August. Despite Soapbox’s presence, Microsoft had only 2 percent of the online video market, placing it fifth behind Yahoo, Hulu, Fox Interactive Media and Google.

According to a Microsoft statement, users will be forbidden from uploading new videos to Soapbox on July 29. Microsoft is encouraging anyone who wants to keep their videos to download them from Soapbox by August 31, when the site will shut down for good.

The combination of severe global recession and Microsoft’s own readjustment of its corporate goals have meant death for several of its legacy programs, even as the company gears up to release the next generation of its flagship products, such as Windows 7 and Office 2010.

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