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Monday, April 02, 2007

Online news readers pay more attention than newspaper readers

Those who favor online news have a greater attention span than print readers, according to a US study that refutes the idea that web surfers jump around and don't read much.

The EyeTrack07 survey by the Poynter Institute, found online readers read 77% of what they chose to read while newspaper readers read an average of 62%. Nearly two thirds of online readers, once they chose a particular item to read, read all of text.

The study found about 75 per cent of print readers were methodical compared to half of online readers.

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